Designing Future-Proof Client and Freelancer Experiences
Acracy.co, a brand new marketplace that connects advertisers with an exclusive network of the top creative freelancers across Europe in less than 48 hours, faced a significant challenge. The platform needed an end-to-end design for its complex system, including user experience design (UX) and user interface design (UI), for both client and freelancer portals. With less than two months to complete this brief, the challenge was to deliver a solution that was both highly functional and aesthetically pleasing, on time and within budget.
Acracy.co was launched smoothly with a cost-effective UX/UI design that received an enthusiastic response from users. Remarkably, the design continues to maintain its relevance and user-friendliness even after years of operation. The enduring nature of our design stands as a testament to our deep understanding of user needs and our ability to provide robust, future-proof solutions.
We adopted a comprehensive UX approach to tackle this challenge, which involved in-depth client and freelance experience mapping. Understanding that the project's success hinged on its ease of use for both parties, we produced detailed documentation and mapped scenarios to bring clarity to the system's complex processes. Knowing that input from our target user base would be crucial to the project's success, we involved creative profiles from our intended audience in the design process. We organised creative workshops that allowed us to glean important insights into their needs, expectations, and pain points. These insights were instrumental in guiding our design choices and ensuring that the final product would be user-friendly and meet the needs of all stakeholders.
