8-Year Anniversary Logo Redesign Focused on Connection
Our friends at Into The Tribe approached us with an appetite for a new logo. After a thorough competitors analysis we made sure that we aligned with the Tribe's vision. The challenge was to find an icon, a symbol, something that allowed us to combine the realm of science with a sense of spirituality.
The solution was simple but striking: An icon in combination with a wordmark. The symbol, inspired by a fire place, people being united, and the ignition of a spark is an organic and interconnected icon that resonates with feelings of trust, community, and spirituality. The font clear and striking to underline that 'Into The Tribe' is basing its work on a scientific approach.
Like so often, the secret lies in balancing the ingredients just the right amount. Our solution for ITT was anchored in their story which we used as the foundation – it's the biggest part of the new logo and wordmark. Then it was just about adding 80% of science and 20% of spirituality.
