Crafting a Brand for DIY Innovators
MakeThings is an innovative platform that grants you access to otherwise inaccessible resources like machines and spaces, empowering you to bring your creative visions to life. Based on this nouveau idea we had to build a comprehensive brand, find a story customers could buy into and develop a visual identity.
We helped MakeThings find their story and define their vision. Based on that we developed a tone of voice that is applied throughout their communication. Everything reflects a sense of DIY, something modular and hand made – because that is what connects them to their customer base: A tool made by makers allowing makers to make more.
MakeThings opens the door to a new world and the future. Allowing everyone to have almost instant access to resources to repair things or build their own rather than ordering everything online is revolutionary. We've added a sense of hope and determination to their brand to activate their customers. The future has to be made, not consumed.
