Meetic Empower Woman Mobile Experience
Meetic
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Meetic
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Meetic
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Meetic
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Meetic
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Meetic
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Meetic
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Meetic
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Meetic
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Meetic
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Meetic
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Meetic
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Meetic
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Meetic
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Meetic
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Meetic
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Meetic
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Meetic
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From understanding women’ online dating behaviours to Meetic’s mobile experience redesign
Challenge
Challenge
Operating across 15 countries with over 6 million members, Meetic has observed a plateau in its portfolio and a decline in its primary demographic (women aged 35-45).
Operating across 15 countries with over 6 million members, Meetic has observed a plateau in its portfolio and a decline in its primary demographic (women aged 35-45).
Solution
Solution
We created a comprehensive discovery program featuring an ethnographic exploration, user diaries, conversations with users and industry authorities, and rigorous competitive benchmarking. The program was all designed to inform Meetic's design process and ensure that we address the most pressing pain points.
We created a comprehensive discovery program featuring an ethnographic exploration, user diaries, conversations with users and industry authorities, and rigorous competitive benchmarking. The program was all designed to inform Meetic's design process and ensure that we address the most pressing pain points.
Secret Sauce
Secret Sauce
Achieving a balance between data-driven research and qualitative investigations led to insightful understanding of our main demographic. Our dialogues with users and industry experts provided unique perspectives, enhancing our data.
Achieving a balance between data-driven research and qualitative investigations led to insightful understanding of our main demographic. Our dialogues with users and industry experts provided unique perspectives, enhancing our data.
From understanding women’ online dating behaviours to Meetic’s mobile experience redesign
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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