Empowing Woman Through Mobile Experience
Operating across 15 countries with over 6 million members, Meetic has observed a plateau in its portfolio and a decline in its primary demographic (women aged 35-45).
We created a comprehensive discovery program featuring an ethnographic exploration, user diaries, conversations with users and industry authorities, and rigorous competitive benchmarking. The program was all designed to inform Meetic's design process and ensure that we address the most pressing pain points.
Achieving a balance between data-driven research and qualitative investigations led to insightful understanding of our main demographic. Our dialogues with users and industry experts provided unique perspectives, enhancing our data.
